The demand for plumbers is always going to be high. Clogs, leaks, and other types of plumbing problems are never going to go away. With that said, plumbers will need to make sure they are marketing themselves appropriately. If potential customers aren’t aware of a plumber, they won’t be able to take advantage of the services that they offer.
If you’re looking for new ways to market your plumbing business, keep reading. Many of the five tips listed below are simple and affordable, but they are also very effective. If you use these suggestions, you can grow your business very quickly.
1. Increase Brand Awareness
You don’t necessarily need to do anything to encourage people to call a plumber. When they run into a plumbing issue, they are going to do that on their own. What matters is that your business is the one they think of when they pick up the phone.
Because of this, you should try to do a lot of small, subtle things that will boost awareness of your brand. Make sure that people in the area are fully aware of your company’s name and number.
It can be a good idea to give out fridge magnets that contain your contact information. If someone is dealing with a bad situation and needs to get help quickly, they won’t bother to look up new plumbers. Instead, they will just call your number. If people know you’re around, you will get a lot of business.
2. Work To Improve Your SEO
While there are plenty of people that won’t bother to look at plumbers, there are also people out there that will do a lot of brand research. The majority of those people will do all of their research online.
Because of this, you are going to have to make sure that your business has a website behind it. If you don’t have a website already, you’ll want to get a site up as soon as possible. This site doesn’t have to do anything complicated; it simply needs to provide your name, number, and basic information about your business. With that said, it is important to ensure that the site has a responsive design; this will help to display properly on mobile devices. This site by Best Fairfield County Plumbers is a good example of what you want.
Once your site is up and running, you will have to spend time focusing on SEO: search engine optimization. Your site should rank highly for some plumbing searches.
Because your customers will be local to you, your primary focus should be local SEO. Come up with keywords that mention your location. If you’re in Minneapolis, then you could use the words “plumbers Minneapolis” or “Minneapolis plumbing service” on your site.
If you have minimal SEO and design knowledge, you may want to get assistance from professionals. In the long run, SEO is going to be one of the most potent marketing tools available to you.
3. Social Media
However, it’s important to remember that many people use social media as a search engine. You don’t need to spend a lot of time posting on your social media accounts; you just need to create them.
Spend a few minutes creating social media accounts on several major platforms. Make sure the accounts link back to your website. You should also include relevant information, like your hours and your phone number.
4. Reach Out To The Community
People like to support community businesses whenever they can. After all, everyone wants the community they live in to grow and thrive. Because of this, community outreach can be a very powerful marketing tool.
Give back to your community whenever you can. You may want to sponsor a children’s sports team, or participate in various local events. Make sure that people know you care about the city you are based in.
5. Try Targeted Advertising
Instead of sending out mailers to everyone in your area, why not try targeted advertising? Sites like Facebook can make it easy for you to reach the customers you’re most interested in attracting.
If someone has been searching for plumbing services, ads for your business will automatically be displayed to them. These ads are very affordable, and they have an extremely high track record of success.
No plumbing business can grow without some marketing behind it. With that said, marketing business like this doesn’t have to be expensive. There are a lot of affordable — and even free — ways to get your business extra attention.
If you’re interested in growing your business further, give these simple tips a try. In time, you will see your business attract a much wider range of customers.